I come from a tropical country where colours are super present in my daily life!

Living in Singapore since 2018, I missed an authentic store where I could find versatile products that connected with my roots and brought me happiness.

Combining my passion and experience in fashion, I had the idea of creating I.Ella, my first online store with multiple colorful looks and products selected only to you ladies.

I believe colors have the power to influence our behavior, mood and thoughts.

Each piece was carefully handpicked to represent a casual aesthetic for the year-round summer climate.